如何利用社交媒体让事业更上一层楼？试试这四步

Social media can be a welcome distraction from the daily grind of the office, but it can also be a useful tool for advancing your career — if you know how to use it.

社交媒体可以让你从日常工作中分心，但它也可以成为你事业发展的有用工具——如果你知道如何使用它的话。

That doesn't just mean listing your resume on LinkedIn and or liking the same interests as your boss on Facebook.

这不仅仅意味着你要在LinkedIn上列出你的简历，或者在Facebook上和你的老板有同样的兴趣。

These days, making sure your social media profile looks and sounds professional is just the "first step," according to social media management platform Hootsuite. But using it to build "a professional brand" could be what sets you apart.

社交媒体管理平台Hootsuite称，如今，确保你的社交媒体简介看起来和听起来很专业只是“第一步”。但用它来打造“一个专业品牌”可能会让你与众不同。

That can be achieved in four simple steps.

试试下面这四步，教你轻松脱颖而出。

First of all, identify a niche that you want to own as a professional and start creating content to showcase it.

首先，你要确定作为一个职场人士，你想让自己拥有什么特质，然后要建立什么内容，如何展示这个特质。

"This should be where your expertise lies, or the direction that you want to take your career."

“这应该是你的特长，或者你未来职业发展方向。”

Expert advised frequently talking to industry leaders and forming opinions on "hot button topics" impacting your industry. That will not only make you more knowledgeable about your subject area, but also help you to stand out from your peers.

专家建议经常与行业领袖交谈，并就影响你所在行业的“热门话题”形成自己的意见。这不仅会让你更了解你的主题领域，还能帮助你脱颖而出。

Secondly, make it easy for people to follow you by coming up with a content calendar.

其次，通过建立“内容日历”吸引人们的关注。

Ideally, you should share posts regularly enough that people look out for them, but not so often that you risk flooding their feed.

理想情况下，你应该经常分享你的文章，让人们去关注他们，但不要太经常地发布文章，否则就会失去吸引力。

"This could take the form of an interesting news article, short commentary on breaking news or your own thought-leadership opinion pieces."

“这可以是一篇有趣的新闻文章、对突发新闻的简短评论，或者你自己的思意见和想法。” 

Next, be sure to share your work across various social media platforms.

接下来，一定要在各种社交媒体平台上分享你的作品。

Not only will that allow you to target your different networks, but it will also help you expand your reach and engage with new audiences.

这不仅能让你吸引不同网络平台用户的注意，还能帮助你扩大你的影响力，吸引新的观众。

If your content aligns with your organization, it may also be willing to share it, so "keep your options open."

如果你的内容与你的公司相关，它也可能愿意分享它，所以“给自己多些选择空间”吧。

Finally, don't forget that social media is about being social.

最后，别忘了社交媒体是关于社交的。

"Feel free to engage with people's content, share their own thought-leadership pieces, and react to people engaging with you."

“你可以自由地与他人分享和交流，分享他们的作品，并积极回复那些与你接触的人。。”

"This is a crucial step in building your own network as it will help you reach out to networks outside of your own."

“这是建立你自己的网络的关键一步，因为它将帮助你接触到你自身之外的网络。”