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梅根带货女王,一条黄裙子让John Lewis的销售额增至4倍

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The Duchess of Sussex helped boost sales of yellow clothing this year, according to John Lewis.

梅根带货女王,一条黄裙子让John Lewis的销售额增至4倍

John Lewis百货表示,苏塞克斯公爵夫人帮助提高了今年黄颜色服装的销量。

In its annual retail report, the department store revealed that searches for ‘yellow’ shot up around the time Meghan Markle wore a bright yellow dress at a Commonwealth reception in July. The store has recorded a 401 per cent increase in yellow dress sales over the past year.

这家百货公司在其年度零售报告中披露,7月份梅根·马克尔在一次英联邦招待会上穿了亮黄色连衣裙,使得“黄色”的搜索次数激增。过去一年,这家店的黄色连衣裙销量增长了401 %。

Meanwhile, sales of the Mulberry Darley bag rose 327 per cent after the duchess was spotted with one, while sales of beauty products by Meghan’s facialist, Sarah Chapman, have risen 57 per cent since the royal wedding.

与此同时,公爵夫人被看到手拿Mulberry Darley手袋后,这款手袋的销量上升了327%,而梅根的美容师莎拉·查普曼的美容产品销量在王室婚礼之后已上升了57%。

Simon Coble, partner and trading director at John Lewis, said that past 12 months marked “one of the most challenging years retail has faced.

John Lewis合伙人兼贸易部总监西蒙·库伯表示,过去12个月是“零售业最具挑战的一年之一”。

Mr Coble noted that John Lewis had not avoided the pitfalls of the challenging retail market - earlier this year, the high street stalwart announced that it would be closing stores and subsequently revealed that profits had been all but wiped out.

库伯指出,John Lewis没能避免充满挑战的零售市场的陷阱——今年早些时候,这家高街中坚企业宣布将关闭门店,随后又透露,所获利润已几乎全部蒸发。

“But unlike some of our competitors, we are a business determined to play the long game, with a unique ownership model that provides a strong foundation and an ability to think long term,” he added.

“但和我们的一些竞争对手不同的是,我们是一家决心打持久战的企业,拥有独特的所有权模式,这为我们提供了强大的基础和长远思考的能力,他补充说。

(翻译:球球)