我党第一次打广告? 看完简直实力圈粉!

A video promoting the Communist Party of China featuring grassroots Party members has gone viral, generating positive comments on the Party's engagement.

日前，一段以基层党员为主角的中国共产党宣传视频走红，而中共密切联系群众的作风被点赞。

The 90-second video, produced by China Central Television (CCTV), presents six Party members from all walks of life, from a sanitation worker to a traffic policeman, who are all dedicated to their work and are always ready to offer help in daily life.

这段90秒的视频由央视制作，表现了日常生活中在各自不同岗位上尽职尽责、随时准备帮助他人的六位党员。他们中有环卫工人，也有交警。

The video starts with the questions "Who am I?" and "What kind of person am I?", and shows the work environment of the six representatives of Party members.

该视频从"我是谁"和"我是什么样的人"这两个问题开始，展示了六名党员代表的工作环境。

The video was first broadcast on CCTV at the end of June to commemorate the 95th anniversary of the founding of the Party, and then gained popularity online, earning more than 20m hits on Tencent Video.

6月底，为纪念建党95周年，这段视频在央视首播，随后在网上流行开来，在腾讯视频上的点击量超过2000万。

Many people reposted the video on Weibo, with some saying "come and watch the first-ever advertisement of the Party".

许多人在微博上转发该视频，其中有人写道：“来看一看我党的第一个广告。”

"Any organization, including the Party, needs marketing and self-promotion. The practice, like political advertising, is very common in the West but is still something new in China," said Bi Yantao, a professor of communications at Hainan Tropical Ocean University. "It is good to see the Party learning to employ various means of political communication and tell the stories of ordinary people."

海南热带海洋大学传播学教授毕研韬表示：“任何组织，包括政党，都需要市场营销和自我提升。这种做法，如政治广告，在西方很常见，但在中国仍然是新事物。看到我党学习运用各种政治沟通的方式讲述普通人的故事，这很棒。”